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Rolf Prima Alsea

Ready for the rodeo

Whether lining up on race day or shredding trail with friends, the Alsea is the do-it-all wheelset you can rely on. At a svelte 1435g, they’re perfect for every occasion. So if you live for miles of flow, taking the chunder-filled B-line, bombing the steeps or punching the uphill switchbacks, this is the wheelset for you. Stiff, light and bombproof, they check every box.

Updated with a wider hookless carbon rim profile, you get 30% increased stiffness, even greater impact resistance and the perfect width to support tire interface and enhance trail feel - all without sacrificing weight.

As always, the Alsea is hand built in Oregon around our US made XST hub platform with our T2 CNC’d 6/4 Titanium high engagement drive mechanism. We build them to your configuration and to match your style. Choose your freehub and axle and customize with decals and hub options.



  • 29" - tubeless ready carbon clincher
  • Weight: 1435g [660g/775g]
  • Spoke count: 24/24
  • Spoke type: Sapim CX Ray, bladed
  • Rim Width (ex): 30mm
  • Rim Width (in): 25mm
  • Hubset: XST w/ T2 High Engagement
  • Brake type: Disc brake (Center Lock)
  • Freehub: Shimano/SRAM 10/11-speed or SRAM 1x11/12
  • Tire size recommendation: 1.7" to 2.6"
  • Includes: tubeless ready, valve, and Rolf Prima's Certainty
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    Have questions? Want to customize your order?
    Give us a call! We know it might be a bit daunting buying that sweet new ride or pulling the trigger on some high-end race day wheels online. We ride these products, we test them, nerd out on them... we live this stuff. Whether you want to simply change the length of a stem, ask a few questions, or work with us on a build from the ground up, we're here to help.

    Call us at 905-401-3401 or shoot us an email at
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